Do you want to predict your marketing effectiveness?
Learn the 4 steps to design, predict, and optimise the performance of you media plans.
1. Create Data-Driven Scenarios
- Design a framework of campaigns.
- Choose a channel mix for each campaign.
- Set budgets.
- Easily (re)create 'what-if' scenarios.
2. Add Business Dynamics and Events
- Incorporate prior business knowledge.
- Set values for external factors that impact your plan (competitor's spend, price distance, etc.)
- Create events (Black Friday, new product launch, etc.)
3. Test and Optimise
- Use the built-in forecasting functionality to predict the impact of the initial scenario.
- Use the predictions to identify drivers and outliers of performance.
- Discover how media investments and non-media factors impact business outcomes.
- Optimise your scenario to create the perfect plan.
4. Execute and Track the Successful Scenarios
- Choose the most successful plan.
- Execute your plan.
- Upload actual performance data to compare the outcomes to the forecast.
- Make your model smarter by regular data updates.
- If necessary, adjust your plan based on new learnings.
You can read more about predictive marketing here!
Do you want to explore Media Scenario Planner?
