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Objective Platform Joins DMEXCO 2022

Objective Platform attends DMEXCO - Digital Marketing Exposition & Conference 2022

September 12, 2022

On 21 & 22 September 2022, Objective Platform will attend Europe's most well-known digital marketing expo.

DMEXCO 2022: What to expect

DMEXCO is the most popular digital marketing & tech event in Europe. It is a meeting place and community for top digital business, marketing, and innovation professionals. It brings together industry leaders, marketing professionals, and tech front runners.

DMEXCO takes place in Cologne but is also available online to help brands network. Decision-makers expand their expertise, get motivated, connect, and close deals.

In this digital marketing conference, you can find many known, strong brands ready to share their knowledge on different marketing topics. You can connect with brands like Twitter, Just Eat Takeaway, and Google, among others. And attend inspiring talks, seminars, and marketing masterclasses.

The specialist of Objective Platform will wait for you in Hall 6/ stall D-024.

Would you like to get tickets? You can buy them here or contact us to get free tickets and connect to our specialists.

Objective Platform Marketing Masterclasses at DMEXCO 2022

Objective Platform will also host 2 masterclasses. Speakers from Deutsche Telekom and the Dutch National Lottery to help you understand the future of digital marketing.

In our masterclasses, you can learn how to use marketing measurement to increase your marketing performance. Also, our speakers, Raoul Van Tol and Kathrin Krumbach will present how they use marketing trends to boost their digital marketing.  

See below everything you need to know for our masterclasses and the key takeaways.

1. How Top Marketers Boost their Performance: Predictive Analytics and Marketing Experiments

Stay on top of marketing performance with this compact masterclass.  

Learn three hacks to boost your performance marketing, rated from easy to advanced. The session is tailor-made for marketing executives and specialists. It provides insights into tested tactics and the latest innovations in marketing performance. And how to embed them in your day-to-day marketing operations.  

Objective Platform is a leader in marketing measurement and optimisation and helps big brands increase the impact of their marketing. In this masterclass, we'll bring you all the new performance marketing tactics, as seen and tested by our partners.  

Key takeaways:  

  1. Get even more out of your marketing by creating a single source of truth.
  2. Challenge existing media beliefs with marketing experiments.
  3. Use predictive analytics to make data-driven budget discussions.

The session will be hosted by Objective Platform and feature speakers from the fields of Data Science, Artificial Intelligence, and Marketing.

Enrol and gain the competitive advantage you need!

2. Increase the Impact and Accountability of your Marketing

In this masterclass, our founder Willem van der Weide will outlay the most tested methods in marketing measurement.

This session is a crash course on marketing measurement and brings you real-life examples from the industry.

Enrol and start optimising your marketing activities.

Interested in getting free tickets for Europe's leading digital marketing and tech event?

Contact our specialists