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Read the latest industry news, insights, and trends that every marketing expert shouldn’t miss.

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Next Gen MMM
ROI Optimisation
Predictive Marketing
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Cookieless Measurement
Branding & Performance
UMM

The True Impact of Branded Search in Marketing Attribution

Are people searching for something because they genuinely want it, or are they just responding to ads and information they see elsewhere?

Brand or Performance: Where Should You Invest More?

The key for planning media budget lies in balancing short-term performance with long-term brand investment.

5 Reasons Why You Need to Measure Your Brand Health

Focusing on brand health tracking ensures that your brand is not only seen but also remembered by your intended audience.

Podcast: How MMM Can Create a Holistic View of Your Marketing

Listen to the podcast to find out how to take the first steps towards an automated MMM strategy that can transform your marketing campaigns.

Prepare for Marketing Measurement in the Cookieless Future

As we come closer to the end of third-party cookies, marketers will have to adapt their activities.

Why a SaaS Marketing Mix Model Outshines the Classic Approach

In the constantly evolving world of digital advertising, keeping pace with the most effective measurement tools is vital.

Navigating the Annual Budget Planning: The Top 5 Challenges

Marketers are gearing up for planning the marketing budget for the next year. It's a process that's both exciting and challenging.

Traditional vs Next Gen MMM: The Evolution of Marketing Measurement

Let's explore why Next Gen MMM is the ultimate solution for marketers and how it outshines its outdated counterpart.

Driving FMCG Success: The Power of Long-Term Marketing and Branding

We dive into the far-reaching impact of long-term marketing strategies and the art of nurturing a brand.

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

Should You Build a DIY MMM for Your Brand?

Read about the challenges of building an effective Marketing Mix Modelling in-house

How to Properly Use ROAS to Optimise Advertisement Budget

An article by Arno Witte (VP of Data Science) & Annelotte Bonenkamp (Data Scientist)

How to Use Experiments in Marketing Measurement and Why are They Important?

Learn everything you need to know about experiments in marketing attribution.

Unified Marketing Measurement: the Future of Marketing Analytics

Anything you need to know about the next big thing in marketing analytics!

From Share of Voice to Share of Search: An Evolution

How marketing measurement for brands has changed, and how you can use it to optimise your media budget allocation.

Successful multi-channel marketing: How to merge online & offline media channels

Combining online and offline media channels can take your marketing game to the next level!

How to Balance Brand and Performance Campaigns

A traditional mentality no longer works when it comes to measuring brand performance.

6 Steps to Use Big Data for Successful Marketing Measurement

Read here how to reach data-readiness for successful marketing measurement.

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Next-Gen MMM: Why is it important for your performance marketing?

What is the Next-Gen marketing mix modelling? What are the benefits and why you should use it for your performance marketing as well?

5 Reasons to Adapt a Next-Gen Marketing Measurement Solution

Last year, we saw a revival of Marketing Mix Modelling (MMM). But MMM has evolved, and the market is demanding next-gen solutions.

Most-read on Think with Google: Measuring Ad Effectiveness

O|P joined forces with Think with Google to help marketers find their way in the complex world of marketing measurement in a cookieless era.

The True Impact of Branded Search in Marketing Attribution

Are people searching for something because they genuinely want it, or are they just responding to ads and information they see elsewhere?

Podcast: How MMM Can Create a Holistic View of Your Marketing

Listen to the podcast to find out how to take the first steps towards an automated MMM strategy that can transform your marketing campaigns.

Why a SaaS Marketing Mix Model Outshines the Classic Approach

In the constantly evolving world of digital advertising, keeping pace with the most effective measurement tools is vital.

Traditional vs Next Gen MMM: The Evolution of Marketing Measurement

Let's explore why Next Gen MMM is the ultimate solution for marketers and how it outshines its outdated counterpart.

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

Should You Build a DIY MMM for Your Brand?

Read about the challenges of building an effective Marketing Mix Modelling in-house

Next-Gen MMM: Why is it important for your performance marketing?

What is the Next-Gen marketing mix modelling? What are the benefits and why you should use it for your performance marketing as well?

5 Reasons to Adapt a Next-Gen Marketing Measurement Solution

Last year, we saw a revival of Marketing Mix Modelling (MMM). But MMM has evolved, and the market is demanding next-gen solutions.

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

How to Properly Use ROAS to Optimise Advertisement Budget

An article by Arno Witte (VP of Data Science) & Annelotte Bonenkamp (Data Scientist)

How to Use Experiments in Marketing Measurement and Why are They Important?

Learn everything you need to know about experiments in marketing attribution.

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

5 Reasons to Adapt a Next-Gen Marketing Measurement Solution

Last year, we saw a revival of Marketing Mix Modelling (MMM). But MMM has evolved, and the market is demanding next-gen solutions.

Navigating the Annual Budget Planning: The Top 5 Challenges

Marketers are gearing up for planning the marketing budget for the next year. It's a process that's both exciting and challenging.

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

How to Properly Use ROAS to Optimise Advertisement Budget

An article by Arno Witte (VP of Data Science) & Annelotte Bonenkamp (Data Scientist)

How to Use Experiments in Marketing Measurement and Why are They Important?

Learn everything you need to know about experiments in marketing attribution.

Successful multi-channel marketing: How to merge online & offline media channels

Combining online and offline media channels can take your marketing game to the next level!

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Prepare for Marketing Measurement in the Cookieless Future

As we come closer to the end of third-party cookies, marketers will have to adapt their activities.

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Most-read on Think with Google: Measuring Ad Effectiveness

O|P joined forces with Think with Google to help marketers find their way in the complex world of marketing measurement in a cookieless era.

Brand or Performance: Where Should You Invest More?

The key for planning media budget lies in balancing short-term performance with long-term brand investment.

5 Reasons Why You Need to Measure Your Brand Health

Focusing on brand health tracking ensures that your brand is not only seen but also remembered by your intended audience.

Driving FMCG Success: The Power of Long-Term Marketing and Branding

We dive into the far-reaching impact of long-term marketing strategies and the art of nurturing a brand.

How to Balance Brand and Performance Campaigns

A traditional mentality no longer works when it comes to measuring brand performance.

5 Reasons to Adapt a Next-Gen Marketing Measurement Solution

Last year, we saw a revival of Marketing Mix Modelling (MMM). But MMM has evolved, and the market is demanding next-gen solutions.

How to Use Experiments in Marketing Measurement and Why are They Important?

Learn everything you need to know about experiments in marketing attribution.

Unified Marketing Measurement: the Future of Marketing Analytics

Anything you need to know about the next big thing in marketing analytics!

From Share of Voice to Share of Search: An Evolution

How marketing measurement for brands has changed, and how you can use it to optimise your media budget allocation.

Successful multi-channel marketing: How to merge online & offline media channels

Combining online and offline media channels can take your marketing game to the next level!

6 Steps to Use Big Data for Successful Marketing Measurement

Read here how to reach data-readiness for successful marketing measurement.

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Most-read on Think with Google: Measuring Ad Effectiveness

O|P joined forces with Think with Google to help marketers find their way in the complex world of marketing measurement in a cookieless era.
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