B2B Demand Generation Marketing Manager

Join the marketing team in the forefront of marketing measuring.

Objective Platform is a cutting-edge marketing measurement solution designed for advertisers to optimize media investments across all channels and campaigns. Our platform powers data-driven decision making for large brands across Europe and the US.

Our growing team is looking for a B2B Demand Generation Marketing Manager to join our team! As a B2B Demand Generation Marketing Manager you will play an important role in the marketing team generating and optimizing our inbound leads. Primarily you will handle our paid marketing activities. You will make business plans for existing and new marketing channels and campaigns. You will challenge the Brand and Content Marketeer to create the best performing content in terms of SEO and other performance metrics that you have identified as being the most important.

Because we are a small team, your role will have a big impact within the team, on the strategy and the company as a whole. A self-starter mentality is required. Occasionally, you will have projects that go beyond the scope of your role. This will require some flexibility and the ability to learn on the job.

The marketing team works closely together with the sales team and the customer success team.

You will report to the Head of Product Marketing who is there to empower you to work independently and provide you the tools, knowledge, and environment to work efficiently.


The role in a nutshell:


·  Manage paid channels (SEA, Social, Display)

·  Optimize owned channels (Web, SEO)

·  Create lead magnets (Emails, Assessments)

·  Experiment with new channels 


·  At least 3 years of professional experience in the field of performance marketing

·  A background related to B2B marketing is a plus

·  Experience with media buying platforms (Google, LinkedIn)

·  Experience with HubSpot is a plus

·  Excellent communication and presentation skills

·  Fluent in English

·  Fluency in Dutch and/or German is a plus

·  A creative and critical mind

·  Team player

Why us?

·  An opportunity to work in a fast-growing company that shapes the future of marketing.

·  A place within a team where you can grow, learn shape your own future.

·  A place within a team where your ideas are welcomed and supported.

·  The chance to work in an international environment (speaking English at lunch is mandatory).

What we offer (Objective Perks):

·  A competitive salary based on your experience

·  A great pension plan with NN

·  A generous annual personal development budget

·  A mobility allowance (if you live more than 10km away from the office)

·  A health and wellness benefit in the form of company discounted subscriptions to OneFit

·  A positive, encouraging work environment with an open/flat culture

·  A team of smart, young, motivated and ambitious colleagues to work alongside you

·  An international environment, diverse with 10+ nationalities

·  A healthy daily lunch at the office for a small monthly contribution

·  An option between a Windows laptop or MacBook Pro (based on the role)

·  A flexible approach to working facilitated through hybrid working

·  Regular social activities & an annual weekend trip (in the past we have gone skiing, sailing and surfing)

Working at Objective Platform

At Objective Platform, you will work together with smart, young, motivated and ambitious colleagues with great team spirit in a positive and encouraging environment. We have an open culture and are always prepared to help each other out. We offer the opportunity to learn quickly on the job, with personal development being atop priority.

We have adapted a hybrid way of working, which means you will spend about 50% (or more) of your time at the office in Amsterdam, and 50% working from home. If you don’t live in the Netherlands, but are willing to move here, you are still welcome to apply, however we do not offer a relocation allowance. We do offer the 30% ruling for applicable candidates.

Want to know more about what we do, working at Objective Platform or other job openings? Get in touch with us!