Merging online & offline
media channels with a leading
The challenge: Dealing with a saturated search channel
Objective Platform helped a successful e-commerce retailer in the BENELUX region increase the marketing ROI by finding the optimal channel spends and coordinating the on- and offline domains.
When we started this project together, most of their marketing investment was performance driven. Our client reached the point that generating additional sales was becoming very expensive. No matter how and how much they spent extra, the conversion rate was not increasing as expected. Their channels were saturated.
The central question was:
How to increase online sales if performance channels do not perform (anymore)?