Insights

Download our free whitepapers & reports and dive deeper on how to tackle measurement challenges and why marketing modelling is important for your media investments.

5 trends in B2C marketing
for 2021

New technological advancements and GDPR rules are changing the marketing industry. These five trends can help you stay ahead of competition, keep track of your marketing performance, and adjust quickly in an unprecedented 2021.

Top 5 questions on cookieless measurement

How marketing attribution will look like in the cookieless future. Attribution models marketers can use without third-party cookies. New ways to accurately measure cross device attribution and ROI in your marketing efforts. Latest data privacy legislations for the EU and USA.

Myth Busters: The effect of TV and radio advertising

Discover 5 common myths about measuring the effect of TV and radio advertising and why media spend optimisation in these channels is possible.

The impact of
Facebook advertising

In this paper commissioned by Facebook, we independently investigate the effectiveness of Facebook advertising using our marketing mix model. We recommend best practices and provide industry standards on MMM, and subsequently measure the impact of Facebook advertising in terms of sales and search volume.

Implementing multi-touch attribution in 10 easy steps

Find out how Multi-Touch Attribution (MTA) works, when it can be helpful for your business, and which attribution solution is useful for you to adapt in a complex media landscape with accurate results.

The key to a better marketing & ROI

In this paper, we help you understand the 3 implementation phases to start using a unified solution, along with its benefits for your media investments and marketing ROI.

The fact that we can look at our performance across the funnel and different touch points enables us to optimize our strategy and media spend – anytime and anywhere.

Joris Steenvoorden, Media Manager at T-Mobile

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