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O|P Reports Growth and Expands Operations in the UK and DACH

O|P has had a tremendous year in 2022, delivering an outstanding performance

Objective Platform has had a tremendous year in 2022, delivering an outstanding performance with an impressive 50% growth in revenue and nearly doubling its staff numbers. As a result of this tremendous growth, Objective Platform is proud to announce its further expansion into international markets. This expansion is part of the company's strategic plan to meet the ever-increasing demand for innovative solutions in marketing measurement and optimisation. To spearhead its growth in the UK, Objective Platform has appointed Roy Patel as the UK Managing Director. Account Executive Marc Lücke will help the scale-up establish a strong presence in the DACH region.

With over 25 years of experience in the advertising and market research industries, Roy Patel brings a wealth of expertise to his new role at Objective Platform. Before coming onboard with O|P, Roy held Senior Director roles at Sensor Tower, Ipsos, Pathmatics and Kantar. Next to that, Roy was UK Vice-Chair of the leading data and measurement strategy event I-COM Global. Based in London, Roy Patel will be responsible for the further growth of the UK and international client portfolio, as well as supporting current clients in their business growth objectives.

Roy:  "I am happy to join Objective Platform as UK MD to introduce their SaaS based Marketing and Media Measurement platform to the UK Market. It is becoming even more important that advertisers and brands use agile, automated and state of the art solutions that help them control their media investments and return on ad spend.”

The expansion of operations in the DACH region will be supported by newly appointed AccountExecutive Marc Lücke, who is based in Düsseldorf. Marc is an experiencedAccount Executive with a strong background in advertising and media sales.Prior to joining the company, he worked as Head of Agency Sales at 42 Ads. March as a track record of success in leading cross-functional teams, building relationships with clients, and driving revenue growth. With a

passion for guiding and advising clients, Marc is excited to join the team and help O|P continue to provide innovative solutions to its growing client base in the DACH region.

Marc: “I am thrilled to be joining such a forward-thinking and innovative company that is revolutionising the marketing industry with its cutting-edge solution. I look forward to working with a talented team and contributing to the company's continued growth and success in the DACH region.”

Willem van der Weide, Founder and Head of Sales at Objective Platform, looks forward to working together with Marc and Roy, and to strengthening O|P’s position in the UK andDACH: "We know from talking to prospects and clients, that the DACH and UK markets are ready for an innovative approach in marketing measurement. I’m convinced that O|P’s vision and approach perfectly fit the needs of marketers in both regions. With Roy and Marc on our team, we’ll be able to better serve our local clients and accelerate our growth in the region. Ultimately, our goal is to establish ourselves as a leading player in the market and to accelerate our growth, also internationally.”

About ObjectivePlatform  

Objective Platform was founded in 2014 by Willem van der Weide and Andre Merkus. They offer an innovative marketing measurement solution that helps brands optimise their investments across channels and campaigns. ObjectivePlatform employs advanced attribution modelling into a software that connects marketing performance to actual business value. Their core business revolves around showing advertisers how marketing investments affect their business goals, and enabling them to plan and predict future investments. 

For more information contact:  

Irina Bryksin, Product Marketing Manager 

M: +31 649790434  

E: irina.bryksin@objectiveplatform.com   


O|P Reports Growth and Expands Operations in the UK and DACH