Use a single source of truth across departments and partners.
Minimize gut feelings, presumptions and preferences.
Have analytical proof of the business impact of marketing activities.
Be more efficient though a highly automated setup.
Be the owner of your data and your marketing analytics model.
The 3 layers
There are three layers in Objective Platform in our approach to marketing measurement.
Actionable intelligence and tools for predictive optimization.
Proprietary Unified Measurement Framework that attributes business value to your marketing activities.
Integrates, automates & validates all your relevant data sources.
1. Decision Layer
To help you make data driven media investment decisions, we have created the Decision Layer. It is a user-friendly visualization layer for actionable intelligence and tools for predictive optimization.
The essentials of data-driven decision-making in a series of lenses that bring together your marketing data in a single source of truth.
An expansion set targeted at managers designed to deliver strategic media intelligence combined with the tools to construct media plans.
An expansion set targeted at media specialist designed to deliver tactical media intelligence with the tools to optimize channels.
Objective Platform’s proprietary data layer fully integrates and automates all your relevant data sources. It guarantees a continuous and consistent feed of high-quality data for modelling. Through automation, we save valuable time that you can use for decision-making.
Automated data gathering
Connect all of your marketing platforms and internal sources.