Case studies

Discover how our customers are using Objective Platform to turn valuable insights into valuable results.

Merging Online & Offline Media Channels with a Leading E-Commerce Retailer

Objective Platform helped a successful e-commerce retailer in the BENELUX region increase the marketing ROI by finding the optimal channel spends and coordinating the on- and offline domains.
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"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

Successful Marketing Measurement Implementation with a TeleCom provider in BENELUX

Read the case study and how we accomplish measurement maturity for our partners.
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"Objective Platform assisted our brand during this stage with unlimited support and a clear marketing measurement scope"

Predict and Optimise Your Marketing Performance: A Use Case

How predicting your marketing performance looks like in 3 simple steps!
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"With Media Scenario Planner we can predict the performance of our media plans and do the necessary changes to boost their performance"

Predictive Modelling for Marketers: Analyzing Long-run Trends in Timeseries Data

This is how to use Holistic Marketing Modelling to incorporate a trend into marketing attribution modelling.
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"This algorithm identifies trend shifts faster and more accurate."

Successfully Transitioning from Last-Click Attribution to Unified Marketing Measurement with Tele2

Learn more on how we helped Tele-2 understand the true value of their channels in their marketing campaigns and optimise the quality of the conversions.
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"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

Combining quantity and quality with Vattenfall

Objective Platform helps Vatenfall measure media impact across the funnel
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"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"

Turning Data into Insights with Staatsloterij

This case has been nominated for the Dutch Search Awards 2019 in the ‘Best use of Data’ category.
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"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

Measuring the impact of campaigns across the entire marketing funnel with T-Mobile

Objective Platform helps T-Mobile go beyond single metrics
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With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend

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