Case studies

Discover how our customers are using Objective Platform to turn valuable insights into valuable results.

Merging Online & Offline Media Channels with a Leading E-Commerce Retailer

Objective Platform helped a successful e-commerce retailer in the BENELUX region increase the marketing ROI by finding the optimal channel spends and coordinating the on- and offline domains.
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"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

Predict and Optimise Your Marketing Performance: A Use Case

How predicting your marketing performance looks like in 3 simple steps!
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"With Media Scenario Planner we can predict the performance of our media plans and do the necessary changes to boost their performance"

Successful Marketing Measurement Implementation with a TeleCom provider in BENELUX

Read the case study and how we accomplish measurement maturity for our partners.
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"Objective Platform assisted our brand during this stage with unlimited support and a clear marketing measurement scope"

Turning Data into Insights with Staatsloterij

This case has been nominated for the Dutch Search Awards 2019 in the ‘Best use of Data’ category.
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"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

Successfully Transitioning from Last-Click Attribution to Unified Marketing Measurement with Tele2

Learn more on how we helped Tele-2 understand the true value of their channels in their marketing campaigns and optimise the quality of the conversions.
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"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

Measuring the impact of campaigns across the entire marketing funnel with T-Mobile

Objective Platform helps T-Mobile go beyond single metrics
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With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend

Combining quantity and quality with Vattenfall

Objective Platform helps Vatenfall measure media impact across the funnel
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"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"

Predictive Modelling for Marketers: Analyzing Long-run Trends in Timeseries Data

This is how to use Holistic Marketing Modelling to incorporate a trend into marketing attribution modelling.
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"This algorithm identifies trend shifts faster and more accurate."

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