Do you want to reach measurement maturity?

There are 5 steps to unlock the full potential of marketing measurement to your business.

Trusted by leading retailers and brands

Objective Platform is designed to create value in every step


Create a single source of truth

  • Assemble your measurement team, assign responsibilities, define your success.
  • Choose the KPI(s) that you want to use for steering.
  • Onboard and harmonize media and KPI data sources.
  • Use a single platform with all your data to identify trends and outliers.

Turn insights into Actions

  • Configure the models and incorporate business dynamics and external factors.
  • Choose dashboards and tools best suited for your business and objectives.
  • Onboard the first marketing teams to start your holistic marketing approach.
  • Quantify performance of your media to build on success and find improvements.

Experiment & learn

  • Set-up a learning framework and define learning objectives.
  • Challenge existing media beliefs and test new execution tactics.
  • Evaluate experiment outcomes and scale up measurement learnings.
  • Build trust in measurement outcomes to fully integrate a data-driven way of working.

Plan across channels

  • Align the teams involved in campaign and budget planning across channels.
  • Make media/investment plans and forecast both business results and brand dynamics.
  • Create ‘what-if’ scenarios.
  • Set business targets and adapt your budget allocation.

Plan within channels

  • Align channel experts and stimulate cross-department collaboration.
  • Start using your unified KPI(s) to optimize channels and break away from channel bias.
  • Uncover performance drivers within channels, see what works and what not.
  • Get recommendations to optimize channel tactics.

"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"


"With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend"


"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”


"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

Start your data-driven marketing journey

Curious to dive deeper into how the platform works and how it can benefit your business.