Take control of your media investments

Objective Platform lets data-driven marketers track and optimize all their omnichannel media activities.

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Unify traditional & digital media

Single source of truth for insights and optimization across every single media channel

Optimize media spend

Find out exactly what each additional euro of investment delivers

Data science & consulting

We go beyond software; our data scientists know the business and help you grow

Leverage Data Partnerships

Our global partnerships with advertising platforms give you access to unique data and insights

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How Objective Platform improves your marketing

Track and evaluate media performance

Isolate the effect of individual media channels with our unified attribution models. Get an overview of past and current performance of all your KPIs such as conversions, revenue, media spend, ROI and CPO

Check campaign and channel performance

Keep track of when campaigns take place, as well as how effective and efficient they are across media and sales channels. Extract clear learnings for your next campaign

Deepdive into KPIs, channels and campaigns

Compare and contrast, for example, the attribution value of TV and Facebook. Track complete customer journeys from beginning to end.

Predict KPIs and optimize across channels, campaigns and sub-campaigns

Our optimization tool tells you exactly what each additional euro of media investment delivers and how you can split your budget across channels and campaigns for optimal results.

Review actions

Go back and do it all again. See what your optimized plan delivered and what you can learn from this.

Case studies

Measuring Media Impact Across the Funnel with T-Mobile

Combining quantity and quality with Vattenfall

Successfully Transitioning from Last Click to Unified Measurement

Take control of your media investments

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