Objective Platform lets data-driven marketers track and optimize all their omnichannel media activities.
Unify traditional & digital media
Single source of truth for insights and optimization across every single media channel
Optimize media spend
Find out exactly what each additional euro of investment delivers
Data science & consulting
We go beyond software; our data scientists know the business and help you grow
Leverage Data Partnerships
Our global partnerships with advertising platforms give you access to unique data and insights
Proud partners of:
We are the analytics partner for the Deutsche Telekom Group, working for: – T-Mobile Netherlands – Magyar Telekom (Hungary) – Telekom Romania.
How Objective Platform improves your marketing
Track and evaluate media performance
Isolate the effect of individual media channels with our unified attribution models. Get an overview of past and current performance of all your KPIs such as conversions, revenue, media spend, ROI and CPO
Check campaign and channel performance
Keep track of when campaigns take place, as well as how effective and efficient they are across media and sales channels. Extract clear learnings for your next campaign
Deepdive into KPIs, channels and campaigns
Compare and contrast, for example, the attribution value of TV and Facebook. Track complete customer journeys from beginning to end.
Predict KPIs and optimize across channels, campaigns and sub-campaigns
Our optimization tool tells you exactly what each additional euro of media investment delivers and how you can split your budget across channels and campaigns for optimal results.
Review actions
Go back and do it all again. See what your optimized plan delivered and what you can learn from this.
Case studies
Measuring Media Impact Across the Funnel with T-Mobile
Combining quantity and quality with Vattenfall