For meaningful and accessible data-driven marketing

Owning technology alone is not enough; how you use it makes all the difference.  Our experts will guide you towards marketing measurement maturity.

Our mission

We believe that marketers deserve a holistic and independent view of their multi-channel media investments. That’s why we created Objective Platform. Our marketing measurement solution creates clarity and transparency in an opaque media landscape.
Objective Platform helps brands to increase the impact and accountability of their marketing across channels and campaigns.

Our story

Objective Platform (formerly known as Objective Partners) was founded in 2014 by Willem van der Weide and André Merkus. Objective Platform stands for the objectivity and transparency we offer to our clients through our automated, single-source-of-truth platform. The company started as a marketing consultancy firm in 2014 with the purpose to provide objective, transparent insights and advice to marketing professionals.

However, looking to the future, we decided to incorporate our services into a software platform. Applying the knowledge we gained during our consultancy years, we built a platform that our clients can use autonomously. Taking the next step means that we empower our clients to  interpret marketing insights themselves. With our support, brands have access to an even more objective approach to their marketing.

Objective Platform has a strong presence in marketing research and development. Together with our clients we always look to the future to create innovative, disruptive marketing measurement practices.

Join our team

We are a crowd of young, enthusiastic, and tech-savvy professionals working within a collaborative, encouraging culture. Based on solid research and innovation, Objective Platform looks into the future and leads the way in marketing measurement and attribution modelling. Working with Objective Platform means working for an innovative organization with prestigious global clients.

Start your data-driven marketing journey

Curious to dive deeper into how the platform works and how it can benefit your business.