Objective Platform is a SaaS solution designed to track and optimize multi-channel media investments. It consists of four layers:
1. Data Extraction
We build connections to all relevant engagement and advertising platforms to automatically collect and deliver data to Objective Platform on a daily basis. The result of all data in one location: transparency and clarity, as all teams and agencies are working with the same data.
2. Data Transformation
All raw data is cleansed, paired and structured to ensure the data meets business needs and is ready to model with. Raw and transformed data is monitored by our Data Quality Layer.
We build our own models and run these on the transformed data. The most important models behind Objective Platform are our attribution models, including multi-touch attribution, marketing mix modelling and unified models, as well as our prediction and optimization models. All models are configured to your brand’s specific business needs and dynamics.
This flexible layer visualizes the previous steps in a series of dashboards and optimization tools. All dashboards are configured for your brand, are updated daily and are dynamic. You can select time periods, granularity and media channels to view, for example, or run scenarios for upcoming time periods.