Use attribution modelling and machine learning to forecast your marketing performance.
Outline your plan's framework, incorporating business dynamics like events, seasonality, and business insights.
Select your channels, set the budgets, and define the timing. Add one or multiple campaigns to create your ideal scenario.
Understand your plan's impact on your business before implementation. Optimise and create multiple "what-if" scenarios to select the most successful one.
Know the business impact of budget and campaign changes along the way. Adapt your plan anytime and keep the forecast accurate.
Predicting the future is hard, but predicting your marketing performance is easy with Media Scenario Planner.
Use predictive analytics and machine learning, to forecast the performance of your media plans. With the built-in budget recommendations tool, know the sweet spot of your channel investments
Know how budget and campaign changes will affect performance. Easily justify your budget decisions. With the right insights, budget discussions have never been smarter.
Move away from siloed metrics. Transcend stakeholder bias and preferences. Make decisions using the same source of information.
A single tool to build, forecast, and optimise your media plans. For both your online and offline marketing. Let all teams work towards the same KPIs.
