Use attribution modelling and machine learning to forecast the performance of your marketing.
Define the framework for your plan, including factors of influence like events or seasonality. And incorporate business knowledge.
Select your channels, set the budgets, and define the timing. Add one or multiple campaigns to create your ideal scenario.
Know how your plan contributes to your business before your run it! Optimise and create multiple ‘what-if’ scenarios. And select the most successful one.
Know the business impact of budget and campaign changes along the way. Adapt your plan anytime and keep the forecast accurate.
Predicting the future is hard, but predicting your marketing performance is easy with Media Scenario Planner.
Use predictive analytics and machine learning, to forecast the performance of your media plans. With the built-in budget recommendations tool, know the sweet spot of your channel investments
Know how budget and campaign changes will affect performance. Easily justify your budget decisions. With the right insights, budget discussions have never been smarter.
Move away from siloed metrics. Transcend stakeholder bias and preferences. Make decisions using the same source of information.
A single tool to build, forecast, and optimise your media plans. For both your online and offline marketing. Let all teams work towards the same KPIs.