Objective Platform has been named Marketing Mix Modelling Platform of the Year 2026 at the Benelux Enterprise Awards, run by EU Business News.
Now in its ninth year, the Benelux Enterprise Awards recognise business achievement across Belgium, the Netherlands and Luxembourg, spanning organisations of all sizes and sectors. Winners are selected through merit-based evaluation of performance over the preceding 12 to 24 months (see the full list of winners here).
Awards Coordinator Kaven Cooper commented: "The true essence of our winners, in our Benelux Enterprise Awards this year, is centred around dedication, progression, and a shared passion for enriching their spheres. These tenacious winners are set to change the way the rest of the world handles business, in so many ways, and we're proud to be part of this process. Congratulations to each and every one of you!"
The recognition comes in our home region, where Objective Platform works with brands including Telenet, BASE, Proximus and Engie, alongside partnerships across Europe with Unilever, FrieslandCampina, Vattenfall, Odido, KPN, Just Eat Takeaway and Rituals. Several of these relationships run close to a decade.
Objective Platform's approach combines scenario planning with marketing mix modelling, giving advertisers clarity on where to invest and confidence in the results. By helping brands optimise budget allocation across campaigns, channels and time periods, the platform delivers measurable business outcomes.
About the Benelux Enterprise Awards
The Benelux Enterprise Awards is run by EU Business News, part of AI Global Media, a UK-based publisher. The programme recognises business excellence across Belgium, the Netherlands and Luxembourg, with winners determined through merit-based evaluation by an in-house research team. For more information, visit here.
About Objective Platform
Objective Platform is Europe's leading MMM SaaS platform, making it easier for companies to track and optimise their offline and online media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.
Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Unilever, Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.
