On September 20th and 21st, the digital and marketing scene will come together again at one of the biggest industry meet ups. Visitors are offered a comprehensive program of large stages, master classes, side events, guided tours, and exhibition halls. Meet our team onsite in hall 6 at stand SU-001 or sign up for our 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀. We look forward to meeting you there!
Masterclass: Ahead of the Curve - Combining Brand and MMM to Future-Proof Your Marketing Strategy
In today's crowded marketplace, building a strong brand is essential for long-term success. But what exactly does it mean to build a brand? And how do you measure the impact of your branding efforts on sales and marketing KPIs? In this session, we'll introduce you to our new Brand Intel solution, which combines brand tracking data and modelling to provide valuable insights into the short and long-term incremental impact of your branding efforts on key marketing and business metrics.
Using real-life cases we’ll demonstrate how brands can successfully use insights to optimise marketing campaigns and investments. Whether you're a marketer, insights manager, or business owner this session will provide valuable insights into the world of branding and marketing measurement to help you create data-driven, a more effective and future-proof marketing strategy.
1) Sven Meijer, CEO, Objective Platform
2) Jens Döge, Partner and MarTech Expert, TheBridge Company
For more information about the event and to register visit the official event website.