At DMWF Europe 2026, taking place at RAI Amsterdam on 24 and 25 November, Objective Platform will welcome Odido on stage for a session on how AI is changing the way marketing teams act on measurement.
In the session “Marketing Mix Modelling in the Age of AI: From Insights to Action with Odido”, Daan Calis, Senior Team Lead Data Science at Objective Platform, will be joined by Eva Schröder, Senior Media Manager at Odido Nederland. Together they will discuss how Odido uses Marketing Mix Modelling to guide its media decisions and how AI helps turn model outputs into concrete next steps.
The session takes place on Wednesday 25 November at 10:00 as part of the AI-Powered Automation & Lifecycle Marketing track. Throughout both days, the Objective Platform team will be at stand 300.
DMWF Europe brings together more than 2,000 senior marketing professionals each year, making it one of the region’s larger gatherings for marketing measurement and digital strategy.
Objective Platform has complimentary two-day passes available for marketing leaders who would like to attend. Get in touch to request yours.
Attending DMWF? Get in touch to arrange a meeting with our team at the event.
