Objective Platform Wins “Best Marketing Attribution Solution” at 2025 MarTech Breakthrough Awards
We are proud to announce that Objective Platform has been named “Best Marketing Attribution Solution” at the 2025 MarTech Breakthrough Awards, an annual program that recognises the most innovative companies and products shaping marketing, sales and advertising technology worldwide. The 2025 program received thousands of entries from over 15 countries, with winners judged on innovation, performance, value and impact (see the full list of winners here).
“We’re honoured to receive this award, especially at a time when Marketing Mix Modelling is becoming one of the most critical topics in our industry,” said Melle Staelenberg, CEO of Objective Platform. “For the past 11 years, we’ve dedicated ourselves to building a platform that empowers marketers to move beyond vanity metrics and optimise investments for real business outcomes. Being recognised as ‘Best Marketing Attribution Solution’ underscores our role as a leading force in the evolving MMM landscape. At the same time, we continue to expand the platform with AI-driven features that make it even easier to use and give marketers more direct insight into where their investments have the greatest impact.”
Steve Johansson, Managing Director at MarTech Breakthrough, added:
“The pace of change in the marketing technology landscape is unprecedented, with organizations navigating a rapidly evolving mix of channels, touchpoints and customer expectations. We are thrilled to honor our 2025 MarTech Breakthrough Award winners for their breakthrough achievements this year.”
Objective Platform’s approach combines scenario planning with marketing mix modelling, enabling advertisers to gain clarity on where to invest and confidence in the results. By helping brands optimise budget allocation across campaigns, channels and time periods, the platform delivers measurable business outcomes.
About MarTech Breakthrough Awards
Part of Tech Breakthrough, a leading market intelligence and recognition platform, the MarTech Breakthrough Awards program is dedicated to honouring excellence in marketing, sales and advertising technology companies, products, and people. The program provides public recognition for the achievements of MarTech innovators across a range of categories including marketing automation, analytics, AdTech, SalesTech, customer experience, content and social marketing, and more.
For more information, visit here.
About Objective Platform
Objective Platform is Europe’s leading MMM SaaS platform, making it easier for companies to track and optimise their offline and online media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.
Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Unilever, Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.
