We are proud to announce that Objective Platform has been recognised with two awards: "Best Marketing Attribution Solution" at the 2025 MarTech Breakthrough Awards and "Best Marketing Attribution Solution 2025 - Europe" by Acquisition International's SaaS Industry Excellence Awards.
The MarTech Breakthrough Awards is an annual programme that recognises the most innovative companies and products shaping marketing, sales and advertising technology worldwide. The 2025 programme received thousands of entries from over 15 countries, with winners judged on innovation, performance, value and impact (see the full list of winners here). Acquisition International's SaaS Industry Excellence Awards celebrates outstanding achievement in the software-as-a-service sector across Europe (see the full list of winners here).
"We're honoured to receive these awards, especially at a time when Marketing Mix Modelling is becoming one of the most critical topics in our industry," said Melle Staelenberg, CEO of Objective Platform. "For the past 11 years, we've dedicated ourselves to building a platform that empowers marketers to move beyond vanity metrics and optimise investments for real business outcomes. These recognitions underscore our role as a leading force in the evolving MMM landscape. At the same time, we continue to expand the platform with AI-driven features that make it even easier to use and give marketers more direct insight into where their investments have the greatest impact."
Steve Johansson, Managing Director at MarTech Breakthrough, added: "The pace of change in the marketing technology landscape is unprecedented, with organisations navigating a rapidly evolving mix of channels, touchpoints and customer expectations. We are thrilled to honour our 2025 MarTech Breakthrough Award winners for their breakthrough achievements this year."
Awards Coordinator Melissa Bramall at Acquisition International commented: “Our SaaS-ies Awards are truly testament to the hard work we see across the sector. We’re proud to bestow our winners with their accolades in the first edition of this awards programme, and I’m keen to wish them all the best as they continue to innovate throughout the years ahead.”
Objective Platform's approach combines scenario planning with marketing mix modelling, enabling advertisers to gain clarity on where to invest and confidence in the results. By helping brands optimise budget allocation across campaigns, channels and time periods, the platform delivers measurable business outcomes.
About MarTech Breakthrough Awards
Part of Tech Breakthrough, a leading market intelligence and recognition platform, the MarTech Breakthrough Awards program is dedicated to honouring excellence in marketing, sales and advertising technology companies, products, and people. The program provides public recognition for the achievements of MarTech innovators across a range of categories including marketing automation, analytics, AdTech, SalesTech, customer experience, content and social marketing, and more.
For more information, visit here.
About Acquisition International
Acquisition International is a monthly digital publication that launched in 2010 as part of AI Global Media, a UK-based publisher. The publication delivers updates to corporate readers across various sectors and runs awards programmes throughout the year to recognise excellence in different industries. Awards are determined through merit-based evaluation by their in-house research team.
For more information, visit here.
About Objective Platform
Objective Platform is Europe’s leading MMM SaaS platform, making it easier for companies to track and optimise their offline and online media investments. By harnessing the full potential of available data sources, marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns and channels, resulting in sales uplifts of up to 20%.
Objective Platform also helps brands and advertisers adapt to data restrictions imposed by cookie and privacy regulations. Its configurable econometric models and flexible data pipeline tools can be tailored to specific business needs. With Objective Platform, customers like Unilever, Deutsche Telekom Group, Vattenfall and PostNL take full control of their media investments.
