Analyse, plan, and optimise your campaigns

Easy access to marketing analytics

Benefit from the tools and dashboards in our platform to turn insights into actions

Create your single source of truth

With Objective Platform, streamline data intake, validation, and alignment from over 200 sources to enhance speed and precision. Utilise modelling to objectively attribute business outcomes to media investments and other relevant factors, ensuring transparency throughout.

Optimise across channels and campaigns

Explore our battle-tested dashboards and reports to uncover the key drivers behind your marketing and media performance. Our platform empowers you to measure the impact of your marketing investments and pinpoint any unusual trends. Use these valuable insights to start experimenting and push your strategies to new heights!

Plan your scenarios

Discover how Objective Platform's tools enable you to create data-driven media investment plans with built-in business value forecasting. Easily justify budget decisions and observe the direct impact of budget and campaign adjustments. Empower yourself to optimise your marketing strategies effectively.

Unified Marketing Measurement

We have designed our own measurement framework to bring all the best modeling techniques into one place.

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Holistic

The distribution of credit to channels and campaigns is done by our Holistic Marketing Model (HMM). HMM is next-level Media Mix Modeling (MMM). It provides more granularity,
needs less data, includes busines knowledge and external factors.

Granular

To increase granularity, you can attach various model techniques to the framework. This allows you to dive deeper into channels and uncover performance drivers within channels.

Future Proof

Changes in the market, in regulations and in legislations are a fact of life and may change the way we measure. Our measurement framework is designed to adapt to these changes and will always make use of the best techniques available.