Data, modelling, and decision-making in one platform

A highly automated set-up to get your insights faster and more accurately

Trusted by leading retailers and brands

Marketing analytics made accessible

Benefit from the tools and dashboards in our platform to turn insights into actions

The single source of truth

Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonisation from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent.


Optimisation across channels and campaigns

Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. The sky is the limit.


Scenario-based planning

Benefit from the tools in Objective Platform to make data-driven media investment plans. With built-in forecasting of the expected business value. Easily justify your budget decisions and see the immediate impact of budget and campaign changes. Make the most out of your marketing.

Unified Marketing Measurement

We have designed our own measurement framework to bring all the best modeling techniques into one place.
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The distribution of credit to channels and campaigns is done by our Holistic Marketing Model (HMM). HMM is next-level Media Mix Modeling (MMM). It provides more granularity,
needs less data, includes busines knowledge and external factors.


To increase granularity, you can attach various model techniques to the framework. This allows you to dive deeper into channels and uncover performance drivers within channels.

Future Proof

Changes in the market, in regulations and in legislations are a fact of life and may change the way we measure. Our measurement framework is designed to adapt to these changes and will always make use of the best techniques available.

Our integrations

We connect to your favourite tools to save time on repetitive tasks and eliminate errors

"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"


"With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend"


"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”


"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

Start your data-driven marketing journey

Curious to dive deeper into how the platform works and how it can benefit your business.