The opportunity:
As we accelerate our expansion across Europe, we are looking for a Business Development Representative (BDR) to join our commercial team in Amsterdam. This is a critical role focused on identifying, engaging and qualifying enterprise-level opportunities.
You aren’t just “booking meetings”, you are the first point of contact for senior marketing leaders at some of the worlds’s largest brands. You will work in close partnership with our Account Directors to build a high-quality pipeline, ensuring a seamless transition from initial interest to strategic partnership. We need someone who can master the complexity of our product but possesses the confidence to sell the “vision” without getting lost in the technical weeds.
About Objective Platform:
Objective Platform is Europe’s leading MMM SaaS platform, enabling companies to track and optimise their omnichannel media investments. By harnessing the full potential of available data sources, our marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns, and channels, leading to sales uplifts of up to 20%. Objective Platform also helps advertisers build resilience against data restrictions attributable to cookie and privacy regulations. With Objective Platform, customers like Deutsche Telekom Group, Vattenfall, and PostNL take full control of their media investments.
Our culture and values:
Our culture can be described as a social start-up, with the financial benefits of a scale-up. Open and transparent, we are a developing team and organisation who are open for feedback and are true team players. With EQ & IQ in balance, we put our egos aside, work hard and proactively help each other out. We’re passionate about working together to reach our set targets & KPIs, and we’re proud of the fact that we house more than 15 nationalities.
Our company values, which can be seen as our behavioural compass, support us in our daily interaction and decision making with our peers and customers. We are: #Innovative #Data Driven #Transparent #Ambitious #Collaborative
The role in a nutshell:
Responsibilities:
As a key member of our commercial team, you will:
- Take full responsibility for developing a new business pipeline through proactive outbound activities (LinkedIn, email, phone, and networking/events).
- Identify and engage senior stakeholders (CMOs, Heads of Media and Marketing) within enterprise organisations across Europe.
- Work side-by-side with an Account Director to prepare for meetings and ensure a smooth, professional handover of qualified leads.
- Quickly grasp the complexities of Marketing Mixed Modelling (MMM) and explain its value in simple, compelling terms that resonate with executive pain points.
- Stay ahead of MarTech trends and our competition to have high-level conversations with marketeers.
- Maintain and capture interactions on our CRM to ensure data-driven sales forecasting and follow-ups.
- Work closely with the Marketing team to align outreach with current campaigns, and help refine the messaging and sales materials used to attract enterprise clients.
Requirements:
- Native or fluent in Dutch with excellent written and verbal English skills.
- 3-4 years of BDR/SDR experience within Enterprise Saas Sales, ideally within MarTech or AdTech space.
- Confident in reaching out to and holding conversations with C-level stakeholders at global companies
- You are resilient, proactive and take personal ownership of your targets. You don’t wait for leads to come to you; you go out and find them.
- Ability to navigate a complex product and sell the “why” rather than just the “how”, keeping prospects focused on the business value.
- A desire to work closely within a commercial team, contributing to a collective goal of European market dominance.
- Familiarity with sales and marketing automation tools and experience with using the latest AI tools to personalise outreach and optimise the sales process.
Preferred:
- Experience with modern intent-data platforms.
- An understanding of the media agency landscape and digital marketing metrics.
Why us?
- We are a young Amsterdam-based tech company with smart, educated people who have a passion for their field of expertise.
- We are output-driven, which creates freedom and responsibility.
- An opportunity to implement our cutting-edge solution used by industry-leading clients to optimise large marketing investments.
- A place within a team of young experts that learn from each other.
- The chance to work at a fast-growing company with a unique mix of local and international clients.
What we offer (Objective Perks):
- A competitive salary based on your experience.
- 25 holiday days per year (based on a full-time contract) as well as a day of Celebration Leave, which can be used to celebrate events not covered by the Dutch public holidays.
- A great pension plan with NN.
- A generous annual personal development budget and a training budget.
- A mobility allowance (if you live more than 10km away from the office).
- A health and wellness benefit in the form of company discounted subscriptions to OneFit.
- A positive, encouraging work environment with an open/flat culture.
- A team of smart, young, motivated and ambitious colleagues to work alongside you.
- An international environment, diverse with 15+ nationalities.
- A daily healthy lunch at the office for a small monthly contribution.
- A flexible approach to working facilitated through hybrid working.
- Regular social activities and an annual weekend trip (in the past we have gone skiing, sailing and surfing).
Ready to shape the future of data-driven marketing? Apply now and be part of our journey to bring objectivity to the marketing world!
We only accept applications that are sent through LinkedIn.
