The opportunity:
Are you passionate about building ML systems that power data-driven marketing decisions for global brands? At Objective Platform, you'll be at the forefront of revolutionising how leading advertisers measure and optimise their media investments. As a Data & ML Engineer, you'll be instrumental in building and scaling our core MMM platform. You'll work within our Insights Squad alongside data scientists, full-stack developers, and product experts to create the tooling that empowers marketers to analyse and optimise their marketing investments.
About Objective Platform:
Objective Platform is Europe’s leading MMM SaaS platform, enabling companies to track and optimise their omnichannel media investments. By harnessing the full potential of available data sources, our marketing measurement models offer a holistic view across digital and traditional media without sacrificing granular information. As a result, advertisers gain strategic and tactical insights to support budget allocation across time periods, campaigns, and channels, leading to sales uplifts of up to 20%. Objective Platform also helps advertisers build resilience against data restrictions attributable to cookie and privacy regulations. With Objective Platform, customers like Deutsche Telekom Group, Vattenfall, and PostNL take full control of their media investments.
Our culture and values:
Our culture can be described as a social start-up, with the financial benefits of a scale-up. Open and transparent, we are a developing team and organisation who are open for feedback and are true team players. With EQ & IQ in balance, we put our egos aside, work hard and proactively help each other out. We’re passionate about working together to reach our set targets & KPIs, and we’re proud of the fact that we house more than 15 nationalities.
Our company values, which can be seen as our behavioural compass, support us in our daily interaction and decision making with our peers and customers. We are: #Innovative #Data Driven #Transparent #Ambitious #Collaborative
The role in a nutshell:
Responsibilities:
As a key member of our product team, you will:
- Build Marketing Analytics Tools: Design and implement scalable systems that enable marketers to derive actionable insights from their media performance data.
- Performance Optimisation: Ensure our codebase is not just functional but highly performant, optimising algorithms and data processing for speed and efficiency.
- User-Facing Analytics: Develop the backend systems that power intuitive dashboards and reporting tools for marketing teams.
- Statistical Modeling: Apply Bayesian statistics and econometric principles to solve complex marketing attribution and optimisation problems.
- Platform Development: Build and maintain the tooling infrastructure that transforms raw data into strategic marketing insights.
- Cross-functional Collaboration: Work closely with product, UX, and marketing teams to understand user needs and deliver impactful analytical solutions.
Requirements:
- 2-4 years of experience in ML engineering or data engineering roles.
- Strong Python programming skills and software engineering best practices.
- Solid understanding of statistics, particularly Bayesian methods.
- Experience with SQL and large-scale data processing.
- Familiarity with cloud platforms (GCP preferred).
- Excellent problem-solving and analytical thinking.
- Strong communication skills and collaborative mindset.
Nice to Have:
- Experience with data visualisation and analytics tools (understanding of how data is consumed by business users).
- Knowledge of marketing metrics and KPIs.
- Experience building user-facing analytics applications.
- Experience with Large Language Models (LLMs) and AI agents.
- Familiarity with Google Agent Development Kit (ADK) or similar frameworks.
- Experience with workflow orchestration tools.
- Understanding of advertising/marketing domain.
Tech Stack:
- Languages: Python, SQL.
- ML & Stats: PyMC3, Bayesian modelling, econometrics, Large Language Models (LLMs).
- Data: BigQuery, large-scale data processing.
- Cloud: Google Cloud Platform (GCP).
- DevOps: Docker, Kubernetes, CI/CD pipelines.
- Tools: Git, JIRA, modern development practices.
Why us?
- We are a young Amsterdam-based tech company with smart, educated people who have a passion for their field of expertise.
- We are output-driven, which creates freedom and responsibility.
- An opportunity to implement our cutting-edge solution used by industry-leading clients to optimise large marketing investments.
- A place within a team of young experts that learn from each other.
- The chance to work at a fast-growing company with a unique mix of local and international clients.
What we offer (Objective Perks):
- A competitive salary based on your experience.
- 25 holiday days per year (based on a full-time contract) as well as a day of Celebration Leave, which can be used to celebrate events not covered by the Dutch public holidays.
- A great pension plan with NN.
- A generous annual personal development budget and a training budget.
- A mobility allowance (if you live more than 10km away from the office).
- A health and wellness benefit in the form of company discounted subscriptions to OneFit.
- A positive, encouraging work environment with an open/flat culture.
- A team of smart, young, motivated and ambitious colleagues to work alongside you.
- An international environment, diverse with 15+ nationalities.
- A daily healthy lunch at the office for a small monthly contribution.
- A flexible approach to working facilitated through hybrid working.
- Regular social activities and an annual weekend trip (in the past we have gone skiing, sailing and surfing).
Ready to shape the future of data-driven marketing? Apply now and be part of our journey to bring objectivity to the marketing world!
We only accept applications that are sent through LinkedIn.
