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Read the latest industry news, insights, and trends that every marketing expert shouldn’t miss.

Podcast: How MMM Can Create a Holistic View of Your Marketing

Listen to the podcast to find out how to take the first steps towards an automated MMM strategy that can transform your marketing campaigns.

Should You Build a DIY MMM for Your Brand?

Read about the challenges of building an effective Marketing Mix Modelling in-house

Data-driven media planning: predict and optimise your marketing performance

Take your marketing performance to the next level in 3 simple steps

A Six-Step Guide to Spending Your Marketing Budget Wisely

Unlock the full potential of marketing measurement for your business in just six steps.

Most-read on Think with Google: Measuring Ad Effectiveness

O|P joined forces with Think with Google to help marketers find their way in the complex world of marketing measurement in a cookieless era.

5 Reasons to Adapt a Next-Gen Marketing Measurement Solution

Last year, we saw a revival of Marketing Mix Modelling (MMM). But MMM has evolved, and the market is demanding next-gen solutions.

How to Properly Use ROAS to Optimise Advertisement Budget

An article by Arno Witte (VP of Data Science) & Annelotte Bonenkamp (Data Scientist)

How to Use Experiments in Marketing Measurement and Why are They Important?

Learn everything you need to know about experiments in marketing attribution.

5 Marketing Measurement Challenges You Need to Solve in 2022

Know the 5 major challenges of marketing measurement and how to solve them to increase your marketing impact

Predictive Marketing: How to Use it to Boost your Marketing Performance

Everything you need to know for predictive analytics and marketing forecast tools.

Media Scenario Planner: 4 Steps to Predict the Performance of your Campaign

Follow these steps to forecast your marketing effectiveness.

6 Steps to Use Big Data for Successful Marketing Measurement

Read here how to reach data-readiness for successful marketing measurement.

e-Commerce Marketing: Make the Right Channel Choices and Increase your ROI

How e-commerce companies can leverage attribution models to increase their ROI

Gain full control of your marketing budget

5 tips for Chief Marketing Officers to overcome challenges when it comes to allocating their marketing budget.

Prepare for Marketing Measurement in the Cookieless Future

As we come closer to the end of third-party cookies, marketers will have to adapt their activities.

How to Balance Brand and Performance Campaigns

A traditional mentality no longer works when it comes to measuring brand performance.

A Simple Introduction to Multi-Touch Attribution

Learn why you should really stop relying on last click attribution.

5 Reasons to Implement a Marketing Measurement Solution in 2022

Unlock your marketing potential, increase your ROI, gain the competitive advantage you need!

Insurance Industry: Ways to Improve your Marketing Budget Allocation

How marketers in the insurance industry can overcome their unique marketing challenges.

Successful multi-channel marketing: How to merge online & offline media channels

Combining online and offline media channels can take your marketing game to the next level!

Unified Marketing Measurement: the Future of Marketing Analytics

Anything you need to know about the next big thing in marketing analytics!

From Share of Voice to Share of Search: An Evolution

How marketing measurement for brands has changed, and how you can use it to optimise your media budget allocation.
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