Use the power of Next Gen MMM
to unlock your brand’s full potential.
Unlock your brand‘s strengths with the systematic collection, mapping, and interpretation of data in order to identify relationships or patterns that can provide valuable insights into your performance and perception in the market.
Automated-dashboards and reports offer insights as to what drives marketing and media performance across your campaigns and channels, all in one software.
Our Media Scenario Planner uses built-in forecasting to calculate value so you can easily justify your budget decisions, and see the immediate impact of campaign changes.
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Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonisation from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent.
Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. The sky is the limit.
Our media scenario planning tool uses forecasting to help you determine the value of different budget decisions. See how changes to your campaigns could impact their success and make more informed decisions about your media planning. Use this tool to get a better understanding of how your choices will affect your campaigns’ performance.
