MarketingMix Modeling (MMM) has become increasingly important in recent years. By using statistical analysis to examine the impact of various marketing activities on a company's sales, MMM provides valuable insights into how to optimize marketing campaigns.
In episode six of The Undiscovered Metric podcast by Adverity, Objective Platform CEO Sven Meijer, and Arno Witte, Senior Vice President of Data Science, discuss the importance of a holistic view of data and how MMM can help companies achieve this. And cover topics such as:
· Why it's so essential to have the data immediately at your fingertips?
· Why does it seem that people are leaning towards automated MMM more so than MTA now?
· What trends should marketers and advertisers really be focusing on over the next 12 to 18 months?
Listen to the podcast to find out how to take the first steps towards an automated MMM strategy that can transform your marketing campaigns.